Appliance Finishes and Colors

Are Stainless Steel Appliances on the way out?

Don’t bet against Stainless Steel


Every so often we hear some predictions that stainless steel is on the way out as an appliance finish. Is that like to happen soon? No. Stainless steel is going to be the top choice for appliance buyers for years to come. Here’s how it stands today:

New construction

Production home builders usually offer a base appliance package in white or black with an upgrade to stainless steel. Upgrading to stainless steel appliances continues to be a very popular choice for new home buyers.

Custom homes

Professional/Restaurant style appliances are a top choice for custom homes buyers. Several of the top brands in this category only offer stainless steel, though some color selection is an option for Viking and Bertazzoni brands. (BlueStar, a pro-style line of cooking products has a very wide selection of colors.) In addition some elite luxury brands such as Le Cornue offer a selection of designer colors.



Remodels and replacement sales

Customers who choose to replace their kitchen appliances from the popular entry level appliance brands, eg. GE, Whirlpool, andFrigidaire, available in white, black or stainless steel will almost always upgrade to stainless steel (except for basic apartment replacement sales). Though premium brands such as KitchenAid, GE Profile, or Bosch may be available in white and/or black, their sales skew heavily toward stainless steel. Kitchenaid has recently introduced a finish called black stainless steel that is getting a lot of attention.

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